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Overview

Aimed at enterprise users, Kinetic–Viral Launch's most robust tool– needed a unique, premium identity of its own, that still fit within Viral Launch’s core brand.

Alongside the team at Innovate Map, I assisted in crafting Kinetic’s visual language and led the production of all creative and web assets. I also designed the product landing page and marketing collateral.

Role

Art Direction, Site Design, Creative

Tools

Illustrator, Photoshop, Sketch

Viral Launch Kinetic

Overview

Aimed at enterprise users, Kinetic–Viral Launch's most robust tool– needed a unique, premium identity of its own, that still fit within Viral Launch’s core brand.

Alongside the team at Innovate Map, I assisted in crafting Kinetic’s visual language and led the production of all creative and web assets. I also designed the product landing page and marketing collateral.

Tools

Illustrator, Photoshop, Sketch

Role

Art Direction, Site Design, Creative

Role

Art Direction, Site Design, Creative

Nº1: The Kinetic pattern, based on Viral Launch’s pre-existing brand shapes, the ‘K’ letterform, and a feeling of “motion” based on the definition of the word Kinetic

Nº2: Bright green to match the bold enteprise direction; grey, blue and black to match the core brand
Nº3: Font selections; VL’s brand font remained as a through-line to the core brand, Plex Mono was introduced for a technical, data-driven look
Nº4: Custom Kinetic icon set featuring geometric forms and abstracted shapes informed by the Kinetic pattern.
Nº5: Extending the Kinetic visual language through social banners and Youtube thumbnails
Nº6: Teaser campaign animation; Viral Launch’s arrow ‘^’ logo molding into the Kinetic ‘K’ logo

Nº7: Ad templates and social post utilizing Kinetic patterns and UI

Nº8: Templatized emails and dark-theme webinar microsite from the product teaser campaign

Nº9: Wireframe and card explorations done in collaboration with the team at Innovate Map

Nº10: Product page design featuring simplified messaging and minimalist product shots to compliment the abstract visual language

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