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Overview

Nutru is a vegan supplement brand specializing in nutritional supplements as alternatives to traditional OTC medicine.  With a loyal following and rich history, they were ready for a brand identity just as soothing and clean as their product line.

I designed their new brand identity, packaging, ads and website (site WIP). I also provided art direction for their photography and creative.

Role

Branding, Illustration, Packaging, Web

Tools

Illustrator, Photoshop, Webflow

Nutru

Overview

Nutru is a vegan supplement brand specializing in nutritional supplements as alternatives to traditional OTC medicine.  With a loyal following and rich history, they were ready for a brand identity just as soothing and clean as their product line.

I designed their new brand identity, packaging, ads and website (site WIP). I also provided art direction for their photography and creative.

Tools

Illustrator, Photoshop, Webflow

Role

Branding, Illustration, Packaging, Web

Role

Branding, Illustration, Packaging, Web

Nº1: Brand mark; made to be identifiable and minimal, with a nod to veganism and supplements

Nº2: Pattern 🎉 brand icon alongside more pill shapes and lines for an abstract, lively pattern
Nº3: Labels and a look at the core Nutru palette; inspired by color found in nature and the balance of calm and clarity their product line champions
Nº4: Labels closeup! Was really inspired by swiss design with this project, so I stuck to that with clean lines, blocks and as much white space as possible.
Nº5: Ultra geometric abstract iconography; to be expanded upon alongside the website redesign
Nº6: Exploring product staging for photography art direction and mockups

Nº7: Floating product line shot 🎉🎉

Nº8: Email design for a campaign introducing the brand redesign; also functions as a template for future emails

Nº9: Ecom store components for Nutru's upcoming website redesign, soon to be built in Webflow

Nº10: Product pages; aimed to keep a colorblocked, modular style to match the product packaging and to let the product colors shine through 🤩

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