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Overview

To assist with its rapid growth, Viral Launch needed a source of truth for the brand to empower internal and external visual consistency.

As the company’s sole visual designer, I used my projects and understanding of the brand mission to identify the brand personality, define attributes, and document their visual language. I then extended that brand into landing pages, merch, marketing materials and and more.

Role

Branding, Art Direction, Site Design

Tools

Illustrator, Photoshop, Sketch

Viral Launch

Overview

To assist with its rapid growth, Viral Launch needed a source of truth for the brand to empower internal and external visual consistency.

As the company’s sole visual designer, I used my projects and understanding of the brand mission to identify the brand personality, define attributes, and document their visual language. I then extended that brand into landing pages, merch, marketing materials and and more.

Tools

Illustrator, Photoshop, Sketch

Role

Branding, Art Direction, Site Design

Role

Branding, Art Direction, Site Design

Nº1: Brand guide documenting attributes, visual language, logo usage, fonts - all the good stuff 😎

Nº2: Rocket illustration used for merch, web and door signage around the VL office.
Nº3: Bright, bubbly iconography for a young, bright, and bubbly brand
Nº4: 2018 homepage design; the first to apply the newly documented and defined brand standards
Nº5: Card explorations to segment the many features of Viral Launch’s product suite of 8
Nº6: Pitch deck telling the VL brand story; made for stakeholders but super helpful to the team internally

Nº7: VL's 2019 conference booth mockup designed to match their upcoming site redesign

Nº8:  The Viral Launch team spent lots of time at conferences; here’s a peak at some of the conference merch/collateral I made over the years

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